strategic marketing

STRATEGIC MARKETING + BRAND CONSULTANCY

OVERVIEW

The financial services industry is highly fragmented, where business is transacted between relationships built on trust and who-you-know.

But growth comes from shifting these paradigms and making investments in expanding your brand awareness and initiating smart, value-add marketing initiatives.

We offer a full range of services that bring you to the next level of engagement that includes brand consulting, strategic positioning and execution on marketing initiatives that are measurable, impactful and, above all, fun.

APPROACH

We approach each client engagement with no preconceived notions. We ask a lot of questions.

It's not our job to redefine you, but rather pull out the essence of what differentiates you. We crystalize your purpose, highlight your values and create strategies that work.

SERVICES

As little or all encompassing as you wish.

We offer a full range of brand and marketing related services that could be finite in nature, or we could become a long-term outsourced option for your team.

We approach each assignment in a similar manner, and this roadmap outlines our typical client engagement.

  • BRAND DEVELOPMENT

    1 Strategy + positioning

    2 Proprietary research and audits

    3 Internal review and consulting


  • ENGAGEMENT + DEAL ORIGINATION

    1 Marketing initiatives that work

    2 Communication and PR strategies

    3 Technology-based deal origination solutions


  • PROJECT-BASED SUPPORT

    1 Website updates and creation

    2 Look and feel and collateral development

    3 CRM and database consulting


For more information download our brochure here

WHY CAROLON ?

JOANNE VERKUILEN

Global Head of Client Services

“ We have a simple ideology: relationships come first, trust is fundamental and success is based partnerships. ”

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WE CARE ABOUT YOUR SUCCESS When we take on a client engagement, we approach it a long-standing relationship where your success is our success.

WE ARE ENTREPRENEURIAL, LIKE YOU We understand what it is like to build businesses… we are movers and shakers with a long history of accomplishing goals for financial services firms for a combination of over 75 years.

75 YEARS OF INDUSTRY EXPERTISE Our industry expertise in investment banking, private equity, investor relations, fundraising and fund management will not only save you time and money, but you'll also get to the best strategy for your firm. 75 years is a long-time. This is not a job for your local marketing agency. While, we are sure they are good at what they do, they will not understand the nuances and particulars of the financial services industry. Their education will be at your expense.

CREATIVE EFFICIENT It's important to color outside of the lines and express your firm's true colors in a creative way, but we are just as focused on getting the job done consistently and efficiently for all involved.

A GLOBAL TEAM We work with the best-of-the-best designers, writers and web developers located in places like San Francisco, London and Charlotte. We assemble teams based upon your strategy and priorities and work in a fun atmosphere that is truly global using the best communication practices and strategies.

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